Brand Strategy Solutions
Products & Services
Products & Services
Products & Services
Be Relevant First, Then Different...
Whether a consumer or technology product, a financial service, or a hospital, we create highly relevant brand positioning and messaging, a logical brand architecture, a refreshed brand identity, packaging, a website, and marketing and promotional materials.
M&A
Products & Services
Products & Services
We provide advisory services that complement finance, operations and sales to create and accelerate value. Our brand strategy playbooks incorporate a realistic, data-driven strategy that ensures a smooth integration process.
Private Equity
Products & Services
Private Equity
Driving performance from brand portfolios through optimization or rationalization accelerates value creation and ROI. Our programs are designed to align with and support business-building strategies and exit strategies.
Brand-Related Challenges in M&A
Numbers don't always tell the entire story ...
- How healthy is the target company’s brand(s)?
- What are the customer perceptions of the brand(s)?
- Are the brand trademarks clear and up to date?
- How will the brand(s) integrate into an existing portfolio?
- Where does the brand(s) fit in the current brand architecture?
- Do you sunset the brand or retain it?
- Do you sunset the corporate brand and retain the product brand?
- What brand synergies can be leveraged?
- What do you have to invest in the brand post-acquisition?
Tools to Accelerate Brand Value Creation
- Brand Scorecard to evaluate brand health
- Conduct Brand Due Diligence to determine what will you need to invest in the brand post-acquisition
- Trademark Evaluation of domestic and international registrations for potential limitations and liabilities
- Data-Driven Decision Making for better strategy development
- Develop a M&A Brand Playbook that includes a comprehensive brand strategy, architecture, Day One Plan and an implementation roadmap
- Portfolio Optimization - Brand revitalization, architecture, rationalization
- Prepare to exit - carveouts, divestitures, standups, IPOs…
- Brand Scorecard, BrandDiagnostic, and Brand Focus Workshops
Benefits from our Programs
Accelerating Brand Value
- Increased brand awareness
- Improved brand knowledge
- Clarity of messaging for customers
- Highly relevant value proposition
- Clear brand differentiation
- Customer-focused brand architecture
- Seamless integration into brand architecture
- Streamlined offering
- Brand continuity and less disruption
- Predictable brand integration costs and timing
- Differentiated service and value-added offerings to M&A clients
About SightCast Inc.
David Wisnom III - Founder & Chief Strategist
David Wisnom III is an innovative brand strategist, author, and M&A advisor with over 30 years of experience in creating, building, and revitalizing brands - from startups to Fortune 50. David held executive roles with Landor Associates and FutureBrand, an M&A advisor with Securieon Group, and was the first Global Brand Strategist for M&A at Intel Corporation. Thought leadership includes co-authoring Before the Brand: Creating the Unique DNA of an Enduring Brand Identity (McGraw-Hill); and BrandFocus: Rebranding your Company for Success – a Step-by-Step Guide. To learn more about our advisory services, email him at wisnom@sightcastinc.com.