Brand-Related Issues in M&A
Tools to Accelerate Brand Value Creation
Tools to Accelerate Brand Value Creation
Numbers don't always tell the entire story ...
- How healthy is the target company’s brand(s)?
- What are the customer perceptions of the brand(s)?
- Are the brand trademarks clear and up to date?
- How will the brand(s) integrate into an existing portfolio?
- Where does the brand(s) fit in the current brand architecture?
- Do you sunset the brand or retain it?
- Do you sunset the corporate brand and retain the product brand?
- What brand synergies can be leveraged?
- What do you have to invest in the brand post-acquisition?
Tools to Accelerate Brand Value Creation
Tools to Accelerate Brand Value Creation
Tools to Accelerate Brand Value Creation
- Brand Scorecard to evaluate brand health.
- Conduct Brand Due Diligence to determine what will you need to invest in the brand post-acquisition.
- Trademark Evaluation of domestic and international registrations for potential limitations and liabilities.
- Data Driven Decision Making for better strategy development.
- Develop a M&A Brand Playbook that includes a comprehensive brand strategy, architecture, Day One Plan and an implementation roadmap.
- Portfolio Optimization - Brand revitalization, architecture, rationalization
- Prepare to exit - carveouts, divestitures, standups, IPOs…
Benefits from our Programs
Tools to Accelerate Brand Value Creation
Benefits from our Programs
- Increased brand awareness
- Improved brand knowledge
- Clarity of messaging for customers
- Highly relevant value proposition
- Clear brand differentiation
- Customer-focused brand architecture
- Seamless integration into brand architecture
- Streamlined offering
- Brand continuity and less disruption
- Predictable brand integration costs and timing
- Differentiated service and value-added offerings to M&A clients