The role of a brand in M&A is multifaceted and can significantly impact the transaction's success. A well-thought-out, data-driven brand strategy is essential to ensure a smooth integration process, and maintain or enhance the brand's reputation and equity throughout the M&A process.
Most importantly, to accelerate value creation.
Numbers don't always tell the entire story ...
SightCast is a brand strategy and M&A advisory. We work with PE firms and advisors to evaluate brands through brand due diligence, develop custom brand playbooks, assist in brand integration, optimize brand portfolios, and prepare brands for exits.
David Wisnom III is an innovative brand strategist, author, and M&A advisor with over 25 years of experience in creating, building, and revitalizing brands - from startups to Fortune 50. David held executive roles with Landor Associates and FutureBrand, an M&A advisor with Securieon Group, and was the first Global Brand Strategist for M&A at Intel Corporation. Thought leadership includes co-authoring Before the Brand: Creating the Unique DNA of an Enduring Brand Identity (McGraw-Hill); and BrandFocus: Rebranding your Company for Success – a Step-by-Step Guide. To learn more about our advisory services, email him at firstname.lastname@example.org.